Michael Peñate is the co-founder of Two Broke Watch Snobs (TBWS), an independently owned media platform dedicated to the culture of watchmaking. Operating at the intersection of editorial judgment, visual storytelling, and sound, the platform produces long-form reviews, essays, photography, and audio that explore design, craft, and accessibility within the watch world. Beyond authorship, the work reflects end-to-end creative direction—shaping voice, tone, visual language, and platform identity across all outputs.